About the brand
Quality, style, and comfort
The brand specializes in the production of clothing, footwear, and accessories for the whole family. "Classic You" apparel is distinguished by original details and unconventional cuts.
The brand is actively developing, constantly introducing new production lines: the main casual line, understated classics for those who prefer traditional silhouettes, a collection of exquisite and elegant clothing, denim items, home wear, lingerie, elegant or substantial accessories for all occasions including belts, watches, umbrellas, and headwear; comfortable and stylish footwear made from natural leather, textiles, and other organic materials. The brand's style combines the American concept of practicality with the European notion of individual values.
Soulution
The logo is drawn from scratch and embodies the confidence and style of the brand. The chosen symbol is the letter Y, representing stability, simplicity, and a harmonious blend with the typographic part of the logo. This logo conveys the brand's emotions: self-assurance and excellence.
Minimalistic layouts with the brand slogan were also developed. The slogan is: 'Be who you want to be today.' The photos reflect the brand, featuring soft and warm tones, along with strict textures.
Graphic Designer - Diana Uralova
